Are directory submissions worth the effort?

I have long considered it a hassle submitting websites to swearch engines and online directories but I begrudgingly keep up with it because over time I have found there to be some benefit to it if you know how to do it right. The first thing you should know is that automated directory submissions will not work work as well as you want them to but they can provide some benefit to you if your site stands out. Having a top notch site is the key to converting all those directory submissions into inbound links for your websites.

Having just another Wordpress blog or any other run of the mill website is a surefire way to have a directory owner deny your request for inclusion and building your site well is as important as how you submit the site. One must consider why the directory owner would bother to list your site if you’re using a generic keyword string instead of a tastefully written title or description of your site. What directory owner wants to list another of the same websites with the same hype and noise as all the rest when they can list a unique and quality project like yours?

For best results on directory submission you have to take your time and do it by hand. Blasting 3000 directories with the same listing is not going to get you anything but lots of email spam and little in the way of SEO benefits. The spiders don’t like it if you add too many links at one time anyway. It’s better to target niche directories and submit your site to a dozen or so directories each week than 100’s per day like some folks advertise. Changing the title and description for each directory is best but not feasible with the 1000’s of directories to choose from so using tools like Firefox and InFormEnter plugin makes it go by quicker. I use at least 5 different title and description options for every 100 sites and I rotate between them.

Submitting to directories is painstaking slow work but worth the effort if you have time. If not hire someone you can trust to do it for you and move on to something else but don’t stop submitting to directories. The free links are worth it if you’re site is good enough to get some.

Tags: Affordable Web, Directories, Internet Marketing, Search Engine Optimization

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