I’ve had a few directories online for quite some time now and I have always appreciated the geo specific capabilities of a directory. Recently I was approached to assist in marketing a large scale project and targeting a range of geo based keywords was a goal. IN order to achieve our best success I suggested we build an industry directory using my favorite directory script WSN links.
Since building the directory is so darn easy I actually bought a domain and put the site up as a demo to the client as an example of what I could do with a new site as opposed to trying to reinvent an old one. The idea proved so popular they bought the domain and the site and I am now responsible for promoting it and securing even better traffic than we have already seen.
Thats right the site was online for less than 2 weeks and never submitted in any location but it has already begun to naturally secure traffic on the keyword combinations I built into the directory categories. In just a few short weeks the site was already bringing in a few clicks each day for combinations such as “nj keyword” “kansas city keyword” “keywords in miami” and so forth. The primary corporate site is based in Georgia but the company provides an internationally viable service. Building a directory on the corporate domain was not the right idea for liability reasons and by having the new site driving traffic to the corporate site we actually now end up with more than one chance in the top ten.
If you’re trying to target geo specific keyword combinations consider a niche directory and the right categories for your next project.
Tags: Affordable Web, Content Development, Directories, Domains
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