2009 not so fine for Affordable Web Pro is a post from: Affordable Web Pro

The bottom line is I am glad that 2009 is over. As far as I am concerned it was a bad year for business all over. I think we face a lot of competition in the online advertising industry and although there are more advertisers doing business on the web it seems they are spending less per ad spot. The average cost per click on my sites has dropped and I am making less money on all of my websites.

I think I first noticed the overall increase in competition back in 2006 when I got out of e-commerce and drop shipping because there were literally a zillion copy cat websites selling the same crap. I had scraper sites that were stealing my content that were ranking better than me in a top niche that used to be mine and mine alone and I’m seeing a lot of the same stuff again this year. Achieving a top ranking for two keyword phrases like “moving company” used to be much easier and today it’s even hard to get a good rank for the more targeted key phrase”fort lauderdale moving company” which is also probably easier to convert to a lead I can sell.

There is always money to be made online and I am sure people in the credit, foreclosure and careers niches are doing well with spikes in traffic but I missed out on that one. I have done very well over the years with the housing, relocation and home services markets which are taking a beating nationwide and the drop in traffic reflects the drop in my earnings on sites that have been consistent money makers for 6 or 7 years now. I remember being top ranked for the term modular homes in 2004 and 2005 and bringing in some heavy traffic. Today the same ranking is nice to have but nowhere nearly as profitable as it has been for me.

The relocation industry has always been a strong point in my portfolio but the decline in home sales has dried up all the leads I was able to generate and the earnings there are almost nonexistent now. I dropped some new projects I had planned in the moving and relocation industry because I don’t see much hope for changes in that market for at least two years.

Whats new? I think local seo is the way to go for 2010. I think I’ll rethink my ideas on not having clients and I’ll take on some local search marketing work with small business owners in Ocala Florida where we are living for the next two or more years. It has been three plus years since I last had clients and I don’t even know what I’ll be able to find for work locally but I know that spending on organic search optimization and pay per click campaign management is steadily moving up as website owners look for verifiable gains from their advertising budgets.

I have lots of experience in ppc bid management and online advertising management and I think I would be a very valuable asset as an Ocala search engine marketing consultant for any number of Florida business owners. I’m making some changes to this site to reflect the various search marketing services I offer and I am looking forward to hearing more from other Ocala Florida webmasters or small business managers who are looking to get more from online advertising. So any Ocala business owners who want to hire a reliable and professional internet marketing consultant can contact Affordable Web Pro with ideas you have for marketing your business.

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